GOD-centered MARKETING

 

Leviticus 25:14

King James Version

14 And if thou sell ought unto thy neighbour, 

or buyest ought of thy neighbour's hand, 

ye shall not oppress one another:

Do you have faith in your product?

Do you have faith in your service?

Surely, you do.

Otherwise, you won't be selling it.

Marketers are salesmen.

We all come up with ways to make our products, and services, attractive.

Thus, the plan, the presentation, the strategies.

Everything in this world are measured in numbers.

Thus, science, mathematics, statistics, demographics, surveys.

But, as we go deeper into the digital world, the farther we go away from what GOD would have us do.

We get caught up in the ways of the world.

We are only as good as our last successful project, or performance.

And we wonder why, one day, we've been unseated, transferred, demoted, marginalized, or even fired.

We wonder why our products and services once worked, and now, don't.

It's definitely a rat race, with the FAT cats ruling the world.

No wonder, everyone gets eaten up.

It's a rare business that does things from heart alone.

It's always about profit, prestige, and power.

Once you declare your company public, you start having board of directors, stockholder meetings, and such.

You begin answering to so many people.

Such is the death knell for most entrepreneurs.

Remember the saying, "Too many cooks in the kitchen spoil the food"?

Liken it to that.

Now, what if there was only ONE ruler?

Just, ONE "cook".

Wouldn't that simplify things?

Yeah, but that's tyranny, you'd say.

GOD, a tyrant?

No such thing.

GOD is TRUTH.

John 17:17

King James Version

17 Sanctify them through thy truth: 

thy word is truth.

Let GOD rule our lives.

From choice of work, product, service, to marketing.

To every aspect of conducting our business.

We will not be inclined to cheat, steal, or lie.

We would want an honest day's labor.

Surely, you'd know there'd be a marked difference if GOD were to rule.

And surely, you know the world's pretty vain, greedy, and selfish.

That it plays favorites.

GOD doesn't play favorites.

If GOD was in charge of our marketing, we'd create what people really need.

We'd be super creative, efficient, and effective.

We won't think people are robots, to be programmed.

We won't try to replace humans.

We'd keep creating things that honor the SPIRIT of GOD in each person.

We won't think of people as numbers.

We'd think of them as children of GOD.

That we're all in this together.

That it doesn't feel right to fool others.

And how false weights are an abomination to GOD!

Proverbs 11:1

King James Version

11 A false balance is abomination to the Lord: 

but a just weight is his delight.

Yeah, but I'm not born again, you'd say.

Maybe it's time you're one.

I do know what I speak of.

For it changed my life completely.

Making me do a 180-degree turn.

Now, all I care is to please the LORD.

That I live by His law.

That I am guided by SPIRIT each moment.

I can't bear to be wrong now.

Whether it's marketing, or living my life.

My life is committed to tell you of GOD's laws.

And it's all backed by Scripture.

Commit your life to the LORD.

His SPIRIT will open your eyes, to what you need to know.

He will provide, for all that you need.

It takes faith to believe in that.

You will marvel at His teachings.

And you will be glad He saved you.

On time.

Related material:

GOD and BUSINESS

The MOST Important INGREDIENT in Marketing

It's ALL preparation NOW

The way of nations

Sins of society

LEADERS for GOD

Image: Unsplash

The MOST Important INGREDIENT in Marketing

 

What do you think is the MOST important ingredient* in marketing?

Decades ago, before I became born again, I had no idea.

I sort of created my own "brand" of marketing.

After GOD made me born again (16 months ago), finally I knew what really mattered.

It's JESUS we need.

BEFORE I became born again, I only had faith.

Faith in self.

In my own thinking.

In my own creativity.

In my product or service.

And in loyal customers.

My marketing was simple and straightforward.

The product or service had to stand on its own merits.

I didn't feel comfortable manipulating anything.

The product or service had to be true to form.

Nothing slick, modified, or misleading.

If it wasn't good, why should I be selling it?

I only sold what I wanted to sell.

I sold what I believe in.

I sold what people wanted.

I didn't want people to get addicted.

Neither would I over-price anything.

I wasn't interested in market share.

Mercifully, people liked whatever I sold.

If you're in marketing, you're a salesman.

There's honor in it, if you don't fool people.

It's really time to put values in our marketing, and live by sound principles.

The world is drowning in stuff people don't need, or want, just so we'd make a buck ourselves.

Can we live without that old way of thinking?

AFTER I became born again, CHRIST became the leader I followed -- in EVERYTHING.

Everything had to be "judged" according to His will.

I started veering away, more and more, from the ways of the world.

For I knew, these things were of the prince of the world, who is definitely NOT Jesus.

Now that I'm CHRIST's own, I sound the warnings against doing the old kind of marketing, for it doesn't do well for the soul.

Mark 8:36 

King James Version

36 For what shall it profit a man, 

if he shall gain the whole world, 

and lose his own soul?

For 16 months now, I've stepped up that warning, for the times  are of great urgency.

We may not have the luxury of time.

I wrote about that here.

You've got today, this moment, to search your heart, to be GOD's own.

Take that 180-degree. 

Pray to JESUS, for clarity.

Let the LORD tell you what to do.

He knows every bit of your heart.

And watch what happens.

Your life -- and marketing -- will shift.

Radically.

Automatically.

Are you ready for such a change?

With CHRIST, you will be where you need to be, doing what you need to do, and not causing others harm.

It's the best way to start each day.

*NOTE: At first, I was hesitant to use the word "ingredient" for JESUS, but then I realized, the LORD is the "Living Water and the Bread of Life". So, I left the title as is.

Updated 19 June 2022

The Bamboo Marketer

This post will take a momentary respite from ourselves as marketers and more focus on ourselves as human beings, taking a wonderful model from the humble bamboo plant, for nature has much to teach us anyway.

Please click on this link to rest your soul a moment.